#SMWiAccra Schedule Day 3

TWITTER MASTERCLASS

Location: SilverBird

Time: 12:00 PM

Info/Description:

A masterclass for brands, agencies, businesses who are keen to learn how to win on Twitter. Phil Coertzer from Ad Dynamo (Twitter representatives in Africa) will delve into all the great opportunities available to send out our brand messages while winning the market all within 140 characters.

Speakers:

PHIL COERTZER, Managing Director for Ad Dynamo, Twitter representatives in Africa.

ERRYN GRACEY, Brand Strategy Executive of Ad Dynamo


FUTURE OF MEDIA

Location: SilverBird

Time: 3:00 PM – 4:00 PM

Info/Description:

The convergence of media and platforms: We still tend to speak in terms that social media, TV, video are seen as separate types of consumption platforms, though soon it will all practically be the same in essence. For example, though YouTube is considered a video platform, its ability to notify and allow comments and response is really social media. Instagram allows short form videos, it’s not just a social media platform, it’s a video network in a sense. Facebook, will soon launch full-length video shows for consumption, in theory, it will be a virtual cable network. This is allowing creativity for all types of content consumption and habits. It’s requiring all of us to approach how we are communicating to end users in very creative and different ways. The one key fact is still, content (written or video) is king. How we create it, integrate it, is just part of the process of delivery.

Speakers:

MIC FOX, Director of Digital at Emmis Communications

 

FRANK BRUCE

Twitter guru and runs Barcamp Bolga account


GHANA CASE STUDY

Location: Silver Lounge

Time: 4:00 PM – 5:00 PM

Info/Description:

How has Ghana, leveraged the new trends in media to grow its media? We will hear from OMG Voice and Citi FM, two platforms that are championing digital remarkably This session is for all media houses, agencies and brand managers as we seek to win and will help us with picking platforms to engage.

Speakers:

CITI FM Team

OMG Voice Team


Corporate Women Mentorship Session

LocationVodafone Head Office

Time: 7:00 PM

Info/Description:

Fifty (50) corporate young women will be selected to be mentored by Vodafone’s women in Senior Management This session will be hosted by Anita Erskine

Speakers:

ANITA ERSKINE, Entrepreneur and Broadcaster

 

YOLANDA CUBA, Vodafone CEO

Joseph-Albert Kuuire is the creator and editor of TechNovaGh.com, an online digital platform focusing on technology in Ghana. I'm also a UX Designer, book reader, and tech enthusiast (duh!) Email: [email protected]

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