Time: 12:00 PM
A masterclass for brands, agencies, businesses who are keen to learn how to win on Twitter. Phil Coertzer from Ad Dynamo (Twitter representatives in Africa) will delve into all the great opportunities available to send out our brand messages while winning the market all within 140 characters.
PHIL COERTZER, Managing Director for Ad Dynamo, Twitter representatives in Africa.
ERRYN GRACEY, Brand Strategy Executive of Ad Dynamo
FUTURE OF MEDIA
Time: 3:00 PM – 4:00 PM
The convergence of media and platforms: We still tend to speak in terms that social media, TV, video are seen as separate types of consumption platforms, though soon it will all practically be the same in essence. For example, though YouTube is considered a video platform, its ability to notify and allow comments and response is really social media. Instagram allows short form videos, it’s not just a social media platform, it’s a video network in a sense. Facebook, will soon launch full-length video shows for consumption, in theory, it will be a virtual cable network. This is allowing creativity for all types of content consumption and habits. It’s requiring all of us to approach how we are communicating to end users in very creative and different ways. The one key fact is still, content (written or video) is king. How we create it, integrate it, is just part of the process of delivery.
MIC FOX, Director of Digital at Emmis Communications
Twitter guru and runs Barcamp Bolga account
GHANA CASE STUDY
Location: Silver Lounge
Time: 4:00 PM – 5:00 PM
How has Ghana, leveraged the new trends in media to grow its media? We will hear from OMG Voice and Citi FM, two platforms that are championing digital remarkably This session is for all media houses, agencies and brand managers as we seek to win and will help us with picking platforms to engage.
CITI FM Team
OMG Voice Team
Corporate Women Mentorship Session
Location: Vodafone Head Office
Time: 7:00 PM
Fifty (50) corporate young women will be selected to be mentored by Vodafone’s women in Senior Management This session will be hosted by Anita Erskine.
ANITA ERSKINE, Entrepreneur and Broadcaster
YOLANDA CUBA, Vodafone CEO