Looks like Econet Media is heating up it’s competition with DSTV.
Econet Media partnered with iFlix Africa, a subscription Video on Demand Service (Think Netflix) last year in a bid to grow its user base.
On Wednesday 21st February, it was formally announced that Econet Media had bought a significant stake in iFlix Africa.
Last year, Econet launched Kwesé TV in Ghana in a bid to compete with DSTV which seemingly has a monopoly in the market. (Read: Review: Kwesé TV Has A Long Way To Go Before It Can Disrupt DSTV In Ghana)
Today, 21 February 2018, the two companies have announced that Econet Media’s Kwesé has acquired a significant stake in iFlix Africa.
Speaking during the announcement, Econet Group Founder and Executive Chairman, Strive Masiyiwa said, “We are thrilled to deepen our operating partnership with iFlix to lead the transformation of media in Africa. Our companies share a mutual passion for innovation, along with a deep understanding of the culture and evolution of digital businesses. Mobility in content consumption has grown exponentially in Africa and by partnering with iFlix Africa we are ensuring that we are not only taking part in the evolution but are leading the movement.”
It should be interesting to see how this deal ramps up Kwesé TV’s competition with DSTV.