March, 2018, Accra – Standard Chartered Bank today launched the Standard Chartered Trophy 2018 – Road To Anfield Tournament. The winners automatically win the chance to take part in a once in a lifetime opportunity to play in a soccer tournament at Anfield, the home of Liverpool FC in the English Premier League.
The SC Trophy tournament provides the platform for the bank to leverage on the Liverpool Sponsorship to create awareness, reward and motivate valuable clients and employees who are football fans.
At the launch, Asiedua Addae (Head of Corporate Affairs Brand and Marketing, Standard Chartered Bank Ghana Limited), said, “We are pleased that once again we will be giving our cherished clients and media partners a once in a lifetime opportunity to experience one of the greatest football stadiums – Anfield.”
The Standard Chartered Trophy 2018 Tournament, is hinged on the bank’s Liverpool FC sponsorship. This is an international 5-aside football tournament that provides local markets with a platform to actively engage its clients, media partners, staff, and stakeholders.
Winners of the local competition will receive an all-expenses-paid trip to Anfield, the home of Liverpool FC. Whilst at Anfield the team will watch the LFC vs Brighton and Hove Albion Match and take part in a training session at the LFC Academy to prepare for final tournament where they will join 7 other teams from different countries to determine which team emerges as the best for the year.
About Standard Chartered Bank Ghana Limited
Standard Chartered Bank Ghana Limited is Ghana’s premier bank established in 1896 with over 1000 employees. Our purpose is to drive commerce and prosperity through our unique diversity. Our heritage and values are expressed in our brand promise. Here for good.
The Bank is listed on the Ghana Stock Exchange and been one of the leading stocks over a sustained period of time.
We are part of the Standard Chartered Group with a unique footprint across Africa, Asia and the Middle East and more than a 150-year history in some of the world’s most dynamic markets. For more information, please visit www.sc.com/gh
Joseph-Albert Kuuire is the creator and editor of TechNovaGh.com, an online digital platform focusing on technology in Ghana.
I’m also a UX Designer, book reader, and tech enthusiast (duh!)
Email: [email protected]