Ghana-based smart farming company Complete Farmer has opened its platform to buyers who wish to purchase quality agricultural products at competitive prices, directly from the company’s tech-enabled farms.
The team leverages technology and data to optimize the complete agriculture value chain, from mechanized farming to logistics and transport, offering the buyer traceability and visibility from order to delivery.
Launched in 2017, Complete Farmer’s first offering has enabled anyone around the world to become a “crowd farmer” whereby they could invest in a farm, monitor and digitally experience the farming process in Africa.
Currently, Complete Farmer has crowd farmers from six continents, with the majority in Africa, Europe, and Asia.
By opening the platform to agricultural buyers, Complete Farmer now offers an end-to-end B2B commodity sourcing platform. It enables buyers to operate more efficiently and with less inventory, while also giving them full visibility into the process, from cultivation and planting all the way to quality control, transportation and logistics. These investors provide necessary financing so buyers don’t need to provide working capital for the farms – they simply need to purchase the product, with price agreed upfront.
In addition to its buyer platform, the Complete Farmer team is bringing a completely data-driven approach to the farming process in Africa for the first time.
“ Right now when anyone wants to go into farming in Africa, there isn’t a lot of information available on best practices and how to produce healthy yields. Most methods are based on empirical knowledge but not high-quality data, ” said Desmond Koney, Complete Farmer Co-founder and CEO. “We’re providing a data-driven way to make farming more scientific rather than an art which it is now.”
All transport and logistics are managed closely by the Complete Farmer team, through partnerships with international logistics companies including Truckr and Jetstream Africa, to ensure on-time delivery.
Currently, the Complete Farmer platform supports over 1,500 acres of farmland across six regions in Ghana and is projected to export 2,400 metric tons of farm produce this year.