Coupons Technologies, a Ghanaian IT startup has announced the launch of coupons.com.gh, a web application that allows businesses to market their products and services through discounts, deals, and promotions.
All over the world, discounts and coupons have gained popularity as a means of creating awareness of new businesses, products or services, allowing businesses to market to new clients, clear out old stock, and reward existing customers. With the popularity of the internet as a preferred means of reaching more potential clients, many businesses have moved to the use of e-coupons – downloadable electronic coupons that can be redeemed by a certain period allowing holders to enjoy stated discounts at a shop.
The platform allows both new and existing businesses to create a free listing of their places with product and service descriptions, pictures, directions, and other information. Businesses can then create free e-coupons for their products whenever they want to run a promotional campaign.
Users looking to enjoy discounts from their favorite brands or shops can search through hundreds of coupons available on the platform, download them to their smartphones or print them, and then show them at the location to enjoy the deals. Users can also rate and review places they have visited before, providing useful feedback to both potential clients and the business owners as well. Registration for both users and business owners is free.
A survey conducted by Coupons Technologies prior to the launch of the platform showed that discounts and promotions have a big impact on how Ghanaian consumers spend. Over 80% of Ghanaian shoppers polled agreed that they consider discounts on a product or service to decide how much to buy or where to shop.
Christian Dziwornu, CEO of Coupons Technologies, urged business owners to take advantage of this platform to promote their products online and increase sales.
Shoppers can sign up for coupons.com.gh and start enjoying huge discounts from their favorite shops and places.
Business owners can visit https://coupons.com.gh/owners/sign_up to sign up.