Spotify has announced that its self-serve ad platform, Ad Studio, is now available in Ghana and other countries including Kenya, Tanzania, Uganda, Nigeria, and Jamaica. More artists across the globe can now use the advertising medium.
Ad Studio is a tool that allows artists, brands, and businesses to easily run audio and video ads on Spotify. Within minutes, advertisers can create a campaign. The platform provides flexibility and control to set up and manage campaigns in real-time.
Ad Studio provides advertisers with free audio creation tools including background music mixing, voiceover talent, audience targeting, and real-time reporting
As a world leader in audio streaming, Spotify brings music and podcasts to nearly 365 million users in 184 markets, across hundreds of devices. This is where young people are – and where young people go, marketers follow. 71% of Spotify Free listeners are under 35 and the median age of podcast listeners is 27.
In Nigeria alone, over 100 million citizens are active internet users. Of this number, 57,9% use music apps — up from 54% last year. The median age in this market is 18, meaning that the majority of smartphone users are Gen-Z. Similar to Ghana and Kenya, the Gen-Z market is increasing, and many young people are streaming audio.