Uber Launches “Ride Selfies”, A New Safety Product In Ghana

Uber is officially rolling a new safety feature in Ghana called “Ride Selfies” feature for new cash riders without a valid credit card on file.

The technology works by prompting riders to share a selfie before requesting their first cash trip. The selfie has to be of one person, with no face coverings like sunglasses or masks, and not be a photo of a photo. This new verification method will work alongside another rider verification method which confirms a rider’s identity by linking to their Facebook account. This all takes place within a few seconds.

Drivers can choose whether they’d like to accept a cash trip request or not. A driver’s rating and standard will not be affected should he/she decline a cash trip. This builds on Uber’s guidelines, ratings, and reporting systems to help ensure the safety of our community.

These new features are based on driver feedback, and further shows our commitment to safety for everyone who uses the Uber app,” says Jessica Poku, Head of Uber in Ghana.

Safety is important to Uber—whether a person is in the backseat or behind the wheel. As part of this commitment, we are always investing in new ways to enhance safety on the Uber app. In the last few years, Uber has launched Real-time ID check, Share My Trip and Check Your Ride. Most importantly, drivers have access to an in-app emergency button, which connects to third-party security and medical service providers, to 24/7 incident support.

We are committed to safety and are working to build a better experience for both riders and drivers. Which is why we’re focused on your safety, from setting new standards to developing technology with the goal of reducing incidents,” concludes Poku.

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