Fido Rebrands and Launches Redesigned App

Fido has launched its new app and has been rebranded with new features and has a bold new pink look.

The new Fido App is faster, easier to use, and more secure. Customers will continue benefiting from instant access to cash, to start a business, pay tuition, or simply handle whatever life throws their way.

Fido has also launched Fido Score, an innovation that Fido says shifts power back to the people by empowering them to build and maintain a digital financial track record. Based on this score, personalized offers are matched to customers’ needs and abilities.

Fido Score also educates customers on actions they can take to improve their score thereby unlocking improved offering.

The black and yellow colours that served us for many years made room for a vibrant, bold, colour palette with pink at its core. We’ve also created a new logo, imagery and communication style that is a reflection of our corporate personality: young, bold and transparent” said Alon Eitan, Fido’s CEO.

We’re on a mission to empower individuals and entrepreneurs to take charge of their future. Fido Score is an important step towards that. Now our customers can create their own digital financial identity, and reap the benefits of being visible to the financial system”, he added.

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