The Tourism Ministry of Ghana plans to install automated revenue collection systems at key tourism sites and attractions within the sector in 2024.
Details
In 2024, the ministry plans to commence modernisation works on the Dubois Centre, Osu Castle, Bonwire Kente Museum, Busia Roundabout, Danquah Circle as well as the construction of Heroes Park for the Big Six and heritage attractions at Kyebi and Saltpond to deepen arrivals and offer options to travellers for payment.
Why This Matters
Currently, revenue collection at all tourist attractions in Ghana are done manually with no form of automation.
Countries, including Kenya and Tanzania, have successfully implemented automated systems of revenue collection at tourism attractions.
In Tanzania, for instance, it is illegal to pay physical cash at tourism attractions as all payments are made through designated money wallets or payment cards with electronically-generated receipts.
The Ghana Minister of Tourism, Dr. Ibrahim Mohammed Awal, believes the Ghana’s future tourism revenue targets will be met through similar revenue mobilisation initiatives as in Kenya and Tanzania.
By The Numbers
This year, the ministry and the Ghana Tourism Authority (GTA) are anticipating an estimated tourism revenue of US$3.4 billion against the US$2 billion realised in 2022.
Having an agenda to bring in about two million domestic and international arrivals by 2025 with a corresponding revenue of US$5 billion, the ministry is anticipating a closer collaboration among private sector players to achieve the set targets.
What They’re Saying
“We’ll soon engage key stakeholders to leverage the meetings, incentives, conferences, and exhibitions (MICE) market in Africa to enable Ghana benefit from a slice of this market. The country has all necessary parameters – including safety and stability – to champion this to boost tourism revenue,” Dr. Awal assured.
Source: Business and Financial Times
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